SXSW SUPER SPONSORSHIP
Austin’s annual SXSW conference offers a world-class opportunity for seeding and extending brands among tech-minded talent and thought leaders. The challenge for Capital One was to leverage a super sponsorship to increase awareness among this influential target and the digital/tech component by showcasing the Company’s thoughtful leadership.
Antone’s is a historic house of blues and an ideal venue for attracting, entertaining and educating the numerous daily SXSW Interactive attendees. We converted this icon into a dynamic, branded, technology-driven nexus for Capital One—while maintaining its historic charm. The program included four days of top speakers, live music, catering, custom-designed interactive product displays, and a range of unique brand engagements.
For 5 years and counting, the Capital One House at Antone’s has been a huge success:
7,000+ attendees in 2019
20 sessions, 17 music acts hosted at full capacity
446MM media impressions
110,000 social engagements
5,200 social mentions
111 media placements, achieving program goals