CHALLENGE
Create a buzz-worthy, surprise concert experience that provides the platform for the Dallas Mavericks NBA franchise to launch their highly anticipated City Edition NBA Jersey.
 

EXECUTION
Our team curated a list of in-demand artists who hadn’t performed in the Dallas-Fort worth market in a significant period of time and whose performance, regardless of attendance, would command
a significant amount of attention from local and national media.

 

BOTTOM LINE
This nationwide coverage further helped achieve the goal of amplifying the City Edition Jersey launch. Based on our recommendations, Big Sean was selected as the surprise guest performance. His appearance not only shocked attendees, but also caught the attention of
SportsCenter who covered the event on their prime time segment that evening. This led to additional talent buying requests for their theme night halftime shows throughout the season.